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02
$80.00
Table alarm clock in ABS. |
“Optick” is a table top alarm clock designed by Joe Colombo in 1970, which was first introduced into the Alessi catalogue in 1988 and is now available in black and white. Ugo La Pietra described it as follows: «We should make our home live for us, for our needs, for a new way of life which is consistent with the reality of today and tomorrow». This is how Joe Colombo dealt with the planning design of a house with his “global solutions”; he believed in “integrative equipment” and considered those who talked of “furnishings”, “décor” and “furniture” to be backward! His working method was simple, but his creative capacity was complex: he started by studying the functions and arrived at instruments filled with inventions both little and large, often featuring a sinuous, rounded shape. With this alarm clock Joe Colombo wanted to design an object with an entire series of values and capacities for use: for example, the dial which is similar to that of a camera, the cylindrical shape of the casing which, extending over the dial, creates an anti-reflection screen and which is extended at the back to allow for two positions (a tilted one and one parallel with the support surface). Yet despite all the inventions beyond the committed pursuit of making this clock become an “instrument”, the “Optic” alarm clock (like many other items by Joe Colombo) is not a clinical instrument, in fact it has a strong personality: the image of an object for a “futuristic-integrable habitat” dated 1970.
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